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Content Strategy for the Web, 2nd Edition, by Kristina Halvorson, Melissa Rach
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
- Sales Rank: #61951 in Books
- Brand: Halvorson, Kristina/ Rach, Melissa/ Cancilla, Sarah (FRW)
- Published on: 2012-02-20
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .60" w x 7.00" l, 1.06 pounds
- Binding: Paperback
- 216 pages
Review
"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards
"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM
"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web�
"This book is�the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability
"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules
“This is the go-to handbook for creating an effective content strategy. The Post-it� notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
About the Author
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Most helpful customer reviews
20 of 22 people found the following review helpful.
Not helpful for start-ups or small, lean, fast ...
By motokokusanagi
Not helpful for start-ups or small, lean, fast groups of people building a content strategy from scratch. Made for large corporations with existing content and who need to persuade layers of people.
22 of 25 people found the following review helpful.
Our Mission -- "Save the content, save the world."
By Gretchen Newby
About a year ago, a web designer recommended that I read "Content Strategy for the Web" by Kristina Halvorson. Although the designer was very enthusiastic about the book, I felt my nightstand was already overloaded with "must reads," and I politely declined. What a mistake!
There is a bright side. By waiting a year, I was able to read the second edition of "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach. This book is compelling, entertaining, visionary, instructive, applicable and needed. I'm a Marketing Director, and I've made this required reading for my web team and writers. I've also shared highlights with my boss and my boss' boss.
I'm joyfully spreading the word about the importance of web content. Content needs to be considered at the beginning and throughout the web development process. Good content improves SEO, increases web traffic, establishes your brand, and works with the site design and architecture to create an engaging and satisfying user experience that promotes customer relationships and repeat business. See how important content is?
This book will lead you step-by-step through web content production, process, implementation, and maintenance. The book is very thorough, consistently logical, and surprisingly funny. I suggest you read it with a highlighter, but this is more than a "how to" book. It's a revolution, and it will completely change your view of web development. I would also buy two copies of the book because you will want to share it, and you won't want to give your copy away.
6 of 6 people found the following review helpful.
Very good, but lacking in report examples
By David ODonnell
This book is a great introduction to the world of content strategy.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
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