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This inescapably controversial study envisions, defines, and theorizes an area that Laura Wright calls vegan studies. We have an abundance of texts on vegans and veganism including works of advocacy, literary and popular fiction, film and television, and cookbooks, yet until now, there has been no study that examines the social and cultural discourses shaping our perceptions of veganism as an identity category and social practice.
Ranging widely across contemporary American society and culture, Wright unpacks the loaded category of vegan identity. She examines the mainstream discourse surrounding and connecting animal rights to (or omitting animal rights from) veganism. Her specific focus is on the construction and depiction of the vegan body―both male and female―as a contested site manifest in contemporary works of literature, popular cultural representations, advertising, and new media. At the same time, Wright looks at critical animal studies, human-animal studies, posthumanism, and ecofeminism as theoretical frameworks that inform vegan studies (even as they differ from it).
The vegan body, says Wright, threatens the status quo in terms of what we eat, wear, and purchase―and also in how vegans choose not to participate in many aspects of the mechanisms undergirding mainstream culture. These threats are acutely felt in light of post-9/11 anxieties over American strength and virility. A discourse has emerged that seeks, among other things, to bully veganism out of existence as it is poised to alter the dominant cultural mindset or, conversely, to constitute the vegan body as an idealized paragon of health, beauty, and strength. What better serves veganism is exemplified by Wright’s study: openness, debate, inquiry, and analysis.
- Sales Rank: #474148 in Books
- Published on: 2015-09-05
- Released on: 2015-10-01
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 6.00" l, .0 pounds
- Binding: Paperback
- 232 pages
Review
Combining personal narratives and gender studies with ecofeminism and pop culture, The Vegan Studies Project offers a brilliant analysis of the impact of vegans and veganism on America’s cultural landscape. Laura Wright’s argument for a new field of vegan studies rings true, and this book will be the foundational text. (Hal Herzog, author of Some We Love, Some We Hate, Some We Eat: Why It’s So Hard to Think Straight about Animals)
Studies like Laura Wright’s―more than anything else―show how the vegan and vegetarian label and identity are a millstone and a barrier that hinders wider society’s willingness to engage seriously with the rights and wrongs of producing, killing, and eating so many animals. If our strategy is to lessen the harm wreaked on the animals with which humans share this planet, perhaps the strongest lesson we can draw from this work is to step aside from the vegan and vegetarian identity. (Tristram Stuart, author of The Bloodless Revolution: A Cultural History of Vegetarianism from 1600 to Modern Times and Waste: Uncovering the Global Food Scandal)
The relevance of veganism in contemporary literature, advertising, films, and television (including stories of vampires and the apocalypse), encourages readers to broaden their understanding of veganism and the vegan body in the context of modern life and cultural references in the US. . . . Well referenced and indexed. Recommended (A. P. Boyar Choice)
From the Back Cover
This inescapably controversial study envisions, defines, and theorizes an area that Laura Wright calls vegan studies. Ranging widely across contemporary American society and culture, Wright unpacks the loaded category of vegan identity. She examines the mainstream discourse surrounding and connecting animal rights to (or omitting animal rights from) veganism. Her specific focus is on the construction and depiction of the vegan body both male and female as a contested site manifest in contemporary works of literature, popular cultural representations, advertising, and new media. At the same time, Wright looks at critical animal studies, human-animal studies, posthumanism, and ecofeminism as theoretical frameworks that inform vegan studies (even as they differ from it).
The vegan body, says Wright, threatens the status quo in terms of what we eat, wear, and purchase and also in how vegans choose not to participate in many aspects of the mechanisms undergirding mainstream culture. These threats are acutely felt in light of post-9/11 anxieties over American strength and virility. A discourse has emerged that seeks, among other things, to bully veganism out of existence as it is poised to alter the dominant cultural mindset or, conversely, to constitute the vegan body as an idealized paragon of health, beauty, and strength. What better serves veganism is exemplified by Wright s study: openness, debate, inquiry, and analysis.
Combining personal narratives and gender studies with ecofeminism and pop culture, The Vegan Studies Project offers a brilliant analysis of the impact of vegans and veganism on America s cultural landscape. Laura Wright s argument for a new field of vegan studies rings true, and this book will be the foundational text.
Hal Herzog, author of Some We Love, Some We Hate, Some We Eat: Why It s So Hard to Think Straight about Animals
Studies like Wright s more than anything else show how the vegan and vegetarian label and identity are a millstone and a barrier that hinders wider society s willingness to engage seriously with the rights and wrongs of producing, killing, and eating so many animals. If our strategy is to lessen the harm wreaked on the animals with which humans share this planet, perhaps the strongest lesson we can draw from this work is to step aside from the vegan and vegetarian identity.
Tristram Stuart, author of The Bloodless Revolution: A Cultural History of Vegetarianism from 1600 to Modern Times
LAURA WRIGHT is head of the English Department at Western Carolina University. Her books include Wilderness into Civilized Shapes: Reading the Postcolonial Environment (Georgia).
Cover design: Erin Kirk New
Cover illustration:
Author photo: Ashley T. Evans
The University of Georgia Press
Athens, Georgia 30602
www.ugapress.org
ISBN 978-0-8203-4856-8 (paper)"
About the Author
LAURA WRIGHT is head of the English Department at Western Carolina University. Her books include Wilderness into Civilized Shapes: Reading the Postcolonial Environment (Georgia).
Most helpful customer reviews
4 of 5 people found the following review helpful.
An Academic Study
By Darcia Helle
I've been a vegetarian for 18 years, and was vegan for about two years. The thing that caught me completely off guard at the start, and still manages to confound (and irritate!) me, is the negative reaction from family, friends, and complete strangers. I am continually amazed at the vitriol, thinly disguised as "humorous" sarcasm, that I endure from some people. While I don't criticize people for eating meat, many seem perfectly comfortable criticizing me for my choice not to eat meat.
Given that background, I was thrilled to come across this book. I was hoping for insight into why certain people become angry, while others feel the need to avoid me, particularly in regards to sharing meals. I was also interested in the lifestyle choices that often come with the choice to be vegetarian or vegan, and society's assumptions regarding those choices. This book does offer that information, to some degree, though getting there requires patience.
First, the 'introduction' is excessively long, about 25 pages. This in itself isn't as much the problem as the content. It reads like a dissertation proposal, with language that is dry and academic.
Then we move on to the book's content. I was looking forward to a kind of broad cultural exploration. But much of the book's focus is quite narrow. Multiple chapters cover specific TV shows and movies in regards to what is sometimes an obscure portrayal of vegan diet and lifestyle. The author dissects these shows, finding, within them, issues pertaining to vegans that many of us might not even have picked up on. I have not seen most of these shows and movies (True Blood, The Year of the Flood, etc.). Without that context, and with absolutely zero interest in these programs/movies, I found the discussion difficult to get through. The writing remains dry and removed, academic rather than narrative, making it harder to find footing without context.
I read a lot of nonfiction, and I'm rarely bothered by academic-style writing. But, while this book has a few nuggets of information, the whole of it feels more suited to a college classroom as part of a specific discussion. That might well have been the intention, in which case the content will inspire some interesting debates. However, I don't see this book crossing over into the mainstream, which is disappointing.
*I was provided with an ebook copy by the publisher, via NetGalley, in exchange for my honest opinion.*
1 of 1 people found the following review helpful.
Now I know what a Hegan is....
By Amazon Customer
The thing that makes this book so cool is the way that Wright places 9/11 as a signpost for a shift in the way that American society represented and treated veganism. The book traces the history of veganism in the United States, and it plays around with the concept of a field of “vegan studies” as something distinct from traditional food studies or animal rights. The texts that are analyzed are diverse: television and film, news stories about such things as “death by veganism,” the link (or lack of link) between veganism and eating disorders, and the ways that celebrity veganism is a mixed bag of certain benefits to the vegan cause (if there can be such a thing, and I think Wright’s text correctly argues that there isn’t a single cause or identity that vegans adopt) and a hindrance to veganism.
Wright has done something totally different from anything out there. Her book is well-written and damn smart. It’s simultaneously a gender studies, animal studies, and food studies work of history, anthropology, and literary criticism. Cultural studies works are often too dense to be particularly appealing to a general audience. This one is tough at times – but it’s tough in ways that are rewarding – but it’s never inaccessible or uninteresting. It’s a book that charts a new and unmarked territory in fascinating ways that are, quite frankly, groundbreaking and compelling.
2 of 3 people found the following review helpful.
An insightful perspective on veganism in American culture
By Harold Herzog
The Vegan Studies Project is an important contribution to the literature on veganism and vegetarianism in contemporary American culture. My views of Laura Wight's book are summarized in the cover blurb I provided to the publisher. "Combining personal narratives and gender studies with ecofeminism and pop culture, The Vegan Studies Project offers a brilliant analysis of the impact of vegans and veganism on America’s cultural landscape. Laura Wright’s argument for a new field of vegan studies rings true, and this book will be the foundational text."
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